Sometimes simple actions can cause great differences.All we need is a smart mind and courage to do something different,take a bold step and well thought initiatives do bring fruit.Here is a perfect example of this :
Earlier, toothpaste tubes had a small opening of about two millimeters for squeezing out the paste. The company was hard pressed to increase its sales and revenue. It initiated an open competition to suggest anything that could facilitate or increase their sales. One person came up with a suggestion to just increase the size of the tube’s opening. It was considered to be a dumb and irrational idea. However, it was implemented on a trial basis. And as they say, rest is history. The whole rationale behind increasing the diameter was to increase volume consumption. The inherent characteristics of a smaller diameter opening restricted the volumetric consumption of the toothpaste. With the increase in size, consumption increased, decreasing replacement cycle, and thereby increasing sales.
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