How steve jobs made ipods a trend !

 Apple’s iPod needs no introduction. If anyone wants a device to listen to music on the move this is usually where they go. But it wasn't always this way. Does anybody remember the Archos? The Zune? Or Sony’s MP3 Walkmans? The pre-iPod market had a lot of devices, and none came out top, it looked like the market would be commoditised, until apple swooped in and monopolized it.


There are many reasons that the iPod was so successful, the product was top notch, there’s no doubting that. However there’s one other usually overlooked tactic that Jobs implemented which helped the iPod go viral.

Nowadays Social Media “Gurus” talk about making your product “inherently shareable”. That is to say make it as easy and simple as possible for customers to show their friends that they love your product. Usually by sharing something on Facebook or Twitter.

This is a good piece of advice; if you design shareability into your product from the beginning it will help you down the line.

With the iPod, Jobs accomplished this offline. He made the product inherently shareable without relying on any social network.






How?

Well, when it launched, the iPod was the coolest thing around.
But the problem was you kept it in your pocket.
This meant you couldn’t show everyone how cool you were.
It also meant other people couldn’t see that all the coolest people owned iPods.

All anyone could see was the earphone lead.

The black earphone lead.
Because every music player in the world back then had a black earphone lead.

So Jobs did the opposite.
iPods became the only music players with white earphone leads.
Even if you couldn’t see the iPod, you knew what it was.
All the coolest people had white earphone leads.
In fact, even the advertising concentrated on the white earphone leads, not the iPod.

It was so successful that you’d see people using their old, non-iPod, MP3 players with white iPod earphones that they’d actually gone out and purchased separately.
Everyone knew exactly what those white earphones were connected to.

Jobs had the foresight to understand the power of this one minor change, the colour of his earphones.

source:quora.com